This is a type of application of artificial
intelligence (AI) that gives this ability to the systems so that they can
automatically learn and improve themselves when needed. To do this, they use their own experience,
not that they are explicitly programmed.
Machine learning always focuses on the development of computer programs
so that they can access the data and later use it for their own learning.
Machine learning reads our behavior and programs itself with our experience accordingly. Therefore, the better the learning models the better data will be prepared. And customers will also benefit accordingly. Now technology is changing and it is also becoming smart, which is doing with Targeted advertisement (Online ad system). This is a very effective method that only shows their advertisements to the targeted audience, which leads to a higher conversion rate.
1. Google and Facebook are able to push relevant advertisements using machine learning. All these advertisements are based on users' past search behavior. Therefore it is also called targeted ads.